WHAT WE DO
EDUCATE and certify thousands of health and fitness professionals annually, supporting them in providing safe and effective exercise instruction to millions of individuals.
DEVELOP and distribute publications, continuing education and university curriculum programs that provide comprehensive certification and education solutions for individuals entering the health and fitness field and professionals building their expertise.
SERVE as America’s Authority on Fitness by equipping health and fitness professionals and the public with credible information, resources and research on safe and effective fitness products, programs and trends.
CONNECT members of the public with well-qualified health and fitness professionals so that they may be empowered to reach their health and fitness goals safely and effectively, and achieve greater quality of life.
BUILD collaborative relationships with policymakers nationwide and leaders in the health and fitness industry so that we may effectively advocate for a preventative system of health in which people from all walks of life have greater access to physical activity experiences.
-Regard from the Team